Trade shows and outdoor events are key to better branding because it's easier to attract attention and gives you the perfect opportunity to build your brand for your business. We all know that summer is the time of the year when events and festivals are the most concentrated and the hottest, especially outdoor events.Are you ready to take advantage of this great opportunity to acquire new customers and get your brand seen by more people? Then the most important first step is that we need a commercial canopy tent that is essential for outdoor exhibitions. The best commercial pop-up canopyCanopy tents are collapsible tents with fabric tops that provide shade and protection from the sun and rain. Unlike other daily camping or outdoor recreational activities, the openness of an outdoor canopy tent is optional and he generally comes with removable side walls. Pop-up canopy tents, also known as instant canopy tents, can be quickly set up by 1-2 people in less than ten minutes. They can also be simply folded up and packed into sandbags to be carried during participation in the event.For commercial reasons, pop-up canopy tents are subject to more frequent use and wear than everyday use tents, so the average commercial canopy tent is a heavy-duty canopy using high-quality raw materials. Benefit from this, pop-up canopy tents can cope with, for example, high winds and rain storms and other kinds of bad weather, outdoor enthusiasts are very suitable for use.Pop-up Canopy Tent - Buying GuideBased on the characteristics of pop-up canopy tents, the key thing we need to do when preparing a commercial canopy for a trade show or trade show is to make sure that the structure of the tent is strong and durable enough to easily handle different outdoor conditions.The best way to find a durable outdoor canopy tent is to evaluate its construction. This means understanding the materials that make up the tent, but also evaluating other key features that will help extend its life.1. 1. Frame materialA high-quality pop-up canopy tent will be stronger and more durable even in extreme weather conditions such as high winds and rain.Aluminum frame: Although aluminum frame is not as durable as steel, it has become the preferred choice for most people due to its longer service life. Aluminum has its good qualities, first of all, it is very difficult to rust or be corroded by rain. This means that aluminum frames can maintain their good appearance for a longer period of time. Secondly, the mass of aluminum is much lighter than steel. Then transportation becomes easy, maybe just a sandbag, you can even give him a wheel. Of course, if what you want is an oversized canopy tent, it's also heavy enough. These advantages of aluminum bring him a higher price, but, believe me, it is worth your investment.If you are looking for a high quality aluminum canopy, check out this Y7 heavy duty tent from shiningshow, it will not disappoint you.Steel Frame: Steel is a common material used in many canopy frames because it is usually cheaper than aluminum. Although steel is subject to corrosion, many pop-up canopies use a powder coating to help prevent rusting. The material is also much tougher than aluminum, so it can withstand the pressure of wind or any other stresses that come from it. If you need a tent for home and personal use that is installed on a patio, you can choose a steel tent that is designed for everyday use and is perfect for smaller sites.2. Canopy FabricMost canopy covers are made of polyester, which is itself a very durable synthetic material. However, their denier counts can still separate polyester covers from each other and determine which fabric is more durable. Denier represents the thickness of the fibers in the fabric. If the denier is higher, it means the fibers are thicker and the fabric is stronger. This is important because weaker fabrics may be prone to tearing under the stress of inclement weather or just with constant use. Any tears will essentially render the entire pop-up tent unusable. shiningShow pop-up canopy tents use 600D/900D polyester PU coated fade resistant premium fabrics. Our fabrics are made from premium polyester fabrics and are the perfect addition to your marketing needs. We use 600D polyester for the heat sublimation printing method and 900D polyester for the UV printing method.3. DurableIf a canopy is not equipped with the right features to face a specific outdoor environment, it can easily be damaged. That's why all possible weather conditions must be considered to assess whether a pop-up tent is suitable for it.Waterproofness: Waterproofness is a very common feature in canopy tents and a waterproof pop-up tent, although limited, will ensure that water does not leak through the seams, thus protecting all the contents of the booth. For areas where there is usually heavy rain, it is best to give priority to waterproof tents. In areas where it occasionally rains lightly, a canopy with proven water resistance will suffice. It is also important to note that these structures are not intended to remain outside permanently, especially during strong storms. Heavy rains can cause water to pool in the canopy and inevitably lead to excessive weight on the frame supports, causing serious damage.Wind Resistance: Windproof pop-up tents are very useful in areas experiencing strong winds. A durable frame and canopy are important qualities of any windproof tent, but the best feature that can prevent wind damage is a vented canopy. Vents in the canopy allow the wind to pass easily through the tent rather than fighting against materials that could tear or blow the tent out of the ground. Many tents also come with ropes, ground stakes or sandbags to prevent losing the tent in windy conditions.Other considerationsWhile durability is an important component of a commercial pop-up canopy tent, there is much more to consider than that. The buying process also includes deciding on certain customizations to meet your company's needs.Size: When purchasing a pop-up canopy, it is important to determine the footprint. The most common option is 100 square feet, which is the standard size on the market. Many of these canopies are also available in a variety of sizes and dimensions to accommodate a certain number of people or tables.Color: White is the standard color for commercial canopies because it allows businesses more freedom to add customization. A white background is also suitable for businesses that need a clean canvas to display their logo. That said, for most canopies, there are many other colors that can match a company's brand.Sidewalls: While canopies should have all open sides, many commercial tents include removable sidewalls. On one hand, this can limit the space under the tent, but it can also create more space for branding and logo display to better promote and represent the company's image.