1. Set Your Exhibition Objective
2. Which Exhibition Should I Attend?
3. Gather All The Details For Your Space & Requirements
4. Decide On Your Exhibition Stand Options
5. Make a List Of Exhibition Costs Before You Start Preparing For The Event.
6. Put Your Name And Logo On Everything!
7. There Is A Range Of Choices Available To You Regarding The Construction Of Your Exhibition Stands
9. It’s Key To Plan Your Event Promotion Carefull
10. Taking Things Step-By-Step During Setup And Tear Down Will Help You Avoid Hassles
We recommend starting preparations about 6 months in advance!
Is it your first time planning and setting up a trade show booth? Starting out in the trade show arena can be a little intimidating and are unsure of the steps they need to take to experience a successful event. With this first-time exhibitor checklist, you will be fully prepared to shine!
1. Set Your Exhibition Objectives
Try to ask yourself from these perspectives
Are you launching a new product?
· Increasing brand awareness?
· Reaching a new market?
· Increasing distribution?
Your objective should be agreed within the business and ensure all staff attending the exhibition are aware of what you want to achieve.
2. Which Exhibition Should I Attend?
Picking where you want to exhibit depends on what your OBJECTIVES are,as well as making sure the attendees at the event match your companies demographics. such as;
· How many people have previously attended?
· How well established is the event?
· Do any press and media attend?
· What is included in the cost?
· Do trade bodies support the show?
3.Gather All The Details For Your Space & Requirements
· Be aware of specific space and electricity requirements, as they often vary from location to location.
· If you’re traveling to multiple trade shows across the country, not all venues will allow the same spacing or types of display items.
Make sure to gather all the details from the venue before ordering what you need. 
4. Decide on Your Exhibition Stand Options.
The earlier you book your stand space the better. Once you have made the decision of which exhibition you will be attending, Make sure you look for the following:
· A space near the main aisle
· A space near the main entrance
· A space with 3 open sides
· Do NOT place yourself next to a competitor!
5. Make a List of Exhibition Costs Before You Start Preparing for The Event
Top tip-Accurate calculations must be made before the event, this will ensure you achieve a return on investment for your business.
Fix a budget that includes ：
stand hire and design, transport, exhibition space, staff, brochures, handouts and giveaways.
6. Put Your Name And Logo on Everything!
Remember — you're not just building a tradeshow booth, you're creating an experience around your brand, every item in your booth is a branding opportunity. Use custom graphics, signage, promotional materials and more to put your company’s name and imagery everywhere.
Give away unique items with your logo that will leave a lasting impression on visitors.
When beginning to order items for you booth, try and utilize custom graphics whenever possible.
7. There is a Range of Choices Available To You Regarding The Construction of Your Exhibition Stands
SHININGSHOW Display will work with you to find the best solution for your requirements, making sure your exhibition stand design achieves both quality and style. The different construction methods are as follows;
Modular stands are the most cost effective approach to exhibiting. This stand is extremely versatile and allows us to design the stand exactly to the clients brief.
Custom built exhibition stands can be designed from any material. These stands are built in sections and are built to a high class finish.
8. Buy in Bulk
Putting together a full trade show booth can get very expensive. If you're on a budget, buying everything in one location can help to streamline setup and reduce shipping costs. The convenience of ordering everything you need from one place is hard to pass up and more importantly will save both time and effort. the entire process from start to finish.
9. It’s Key To Plan Your Event Promotion Carefully Your Display, Floor How And Special Offers Are a Great Way of Attracting Attendees to Your Exhibition Stand
· Create a promotional pack
· Submit a press release before the exhibition
· Tell fans on social media about the exhibition you will be attending
· Order brand clothing to wear at the exhibition
· Create business cards to giveaway
· Make use of pop up displays and banner stands.
